Gucci Guilty

 Visual codes:

• Black background - skin stands out
• Mood - romantic
• Portrays the idea that the female is dominated by the male, exceeding male expectations.
• set up image - posed facial expression
• Use of logo on bottle as a necklace around the man.

Layout:

• Font is an average size spread across the top of the page.
• Area of focus is the centre of the image. You do not notice the perfume in the corner at first.
• The composition of the image is very significant as it link to domination. 

Language:

• Sell line "pour homme" translates as for him in French. A Connotation of this is that France is the city of romance - relating to the image. 
• Alliteration "Gu" in the title makes it catching for the audience.
• Guilty provides many connotations of the perfume - Connotates the image that he is guilty that the girl is dominated by him because of the perfume. 

Audience positioning:

• Audience can be negotiated by the image as it does show connotations that the perfume smells good. However they may not agree upon the idea that the perfume makes someone dominated by you.