Visual codes:

• Use of black and white background - red font stands out.
• Fashionably dressed, up-to-date.
• Series of different poses all set up (intriguing)
• All facial expressions are posed and more a of 'gaze'

Layout:

• Big red font in the centre of the image - easy for the audience to find what they are looking for.
• Use of a series of images makes it highly appealing to the audience - connotation of fun relating the the singer himself and his songs.

Language:

• No sell lines or mode of address.
• Clear that the primary audience do not need encouraging to buy the album.
• Title easily establishes the singer which is all the audience needs to know. 

Mode of address:

• The layout helps to establish what the CD is by showing and writing who the singer is. It is all the audience need to know. There is no need for sell lines or anything else to encourage them as it is clear the primary audience will be a fan of Olly Murs.