1. - “1,500 children die from abuse each year. There are 140,000 injuries to children from abuse each year. There are 1.7 million reports of child abuse each year.”
- “About 1 in 4 women in North America were molested in childhood”
- "More than 2 million cases of child abuse and neglect are reported each year in the United States. An estimated 150,000 to 200,000 new cases of sexual abuse occur each year."
- "Approximately 1 in 7 males will have been sexually molested before the age of 18."
- “About 1 in 4 women in North America were molested in childhood”
- "More than 2 million cases of child abuse and neglect are reported each year in the United States. An estimated 150,000 to 200,000 new cases of sexual abuse occur each year."
- "Approximately 1 in 7 males will have been sexually molested before the age of 18."
2. A significant minority of children suffer serious abuse or neglect, according to NSPCC research:
- 7 per cent of children experienced serious physical abuse at the hands of their parents or carers during childhood.
- 1 per cent of children experienced sexual abuse by a parent or carer and another 3 per cent by another relative during childhood.
- 11 per cent of children experienced sexual abuse by people known but unrelated to them. 5 per cent of children experienced sexual abuse by an adult stranger or someone they had just met.
- 6 per cent of children experienced serious absence of care at home during childhood.
- 6 per cent of children experienced frequent and severe emotional maltreatment during childhood.
- 16 per cent of children experienced serious maltreatment by parents, of whom one third experienced more than one type of maltreatment.
- Every 10 days in England and Wales, on average, one child is killed at the hands of their parent. An average of 35 a year over the past five years.
- 7 per cent of children experienced serious physical abuse at the hands of their parents or carers during childhood.
- 1 per cent of children experienced sexual abuse by a parent or carer and another 3 per cent by another relative during childhood.
- 11 per cent of children experienced sexual abuse by people known but unrelated to them. 5 per cent of children experienced sexual abuse by an adult stranger or someone they had just met.
- 6 per cent of children experienced serious absence of care at home during childhood.
- 6 per cent of children experienced frequent and severe emotional maltreatment during childhood.
- 16 per cent of children experienced serious maltreatment by parents, of whom one third experienced more than one type of maltreatment.
- Every 10 days in England and Wales, on average, one child is killed at the hands of their parent. An average of 35 a year over the past five years.
3. When abuse takes place within the home, the children will always suffer. Whether they are seeing it happen or are being abused themselves, the effect on the child is significant. For example, a child may try to stop one parent hitting the other and be hurt in the process or be forced to watch a parent being abused. All children who witness domestic abuse are themselves being emotionally abused. Each child responds to trauma differently, but some of the symptoms that have been reported include:
-anxiety or depression
-difficulty sleeping
-nightmares or flashbacks
-nervousness
-complaining of feeling physically unwell, for example, tummy aches
-wetting the bed
-temper tantrums
-acting younger than their age
-having problems at school
-becoming aggressive or withdrawn
-poor self-esteem
-playing truant from school or starting to use alcohol or drugs
-self-harming, for instance by taking overdoses or cutting themselves
-developing an eating disorder
-feelings of anger, guilt, insecurity, loneliness, fear, powerlessness or confusion.
-feelings of ambivalence towards both parents
-early sexual activity.
After looking at many abuse adverts towards children on you tube, I have noticed some effective footage which would look good to include in my own advert and help me create my storyboard. I found the following NSPCC adverts highly effective:
http://www.youtube.com/watch?v=iYogGlS_aw4&feature=related
http://www.youtube.com/watch?v=iYogGlS_aw4&feature=related
I could include many of the following:
- No voice, only sad or heart pumping music
- Low and slow voice, explaining the campaign
- Effective lexis, "open our eyes"
- Pronouns, include the audience
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